Managed the Marilyn Monroe brand's license and consumer marketing. Oversaw the line of licensed products and online presence.
Managed the Elvis Presley brand and licensing, and designed a brand deck covering history, positioning, demographics, statistics, licensed products, and additional information about Elvis Presley
Managed PR, marketing, and celebrity collaboration for Revlon's new nail polish line with Kylie Jenner.
Developed and managed all Integrated and Synergy Marketing for "Brave" Partnering with Disney's magazine, "Brave" received the front and back covers, print ads, and editorial content.
Developed and oversaw Integrated Marketing Promotions for Disney Pixar's "Brave". Marketing for the "Brave Adventure Sweepstakes" grand prize vacation to Scotland included online, TV, mobile, and promotions with Radio Disney, Disney Store, Disneyland, and Walt Disney World.
Oversaw Elvis Week promotions. The weeklong events included special guest appearances, concerts, 5K race, panel discussions, dances, tribute artist contests, candlelight vigil, and more. Pictured is the Presley family gathered in front of Graceland for the celebration.
Developed and executed marketing collateral and front of house materials - including posters, playbills, evergreen programs, one-sheets, tote bags, and advertisments for the 2017 art biennial. Collaborated with visual artist Barbara Kruger on the P17 branding.
Oversaw marketing for Performa's 2017 events. Artists Jason Moran and Julie Mehretu gave audiences a stunning concert performance at Harlem Parish on November 16, 2017. (image by Paula Court)
Developed and managed all website and social media content - including 3-week calendar, images, videos, promotions, and provided frequent updates. Collaborated with visual artist Barbara Kruger on the P17 branding.
Managed and executed Ghostbusters brand and video game brand marketing - including design of a new logo, packaging, website, game trailers, partnerships, print ads, TV commercials, retail marketing, outdoor marketing, and events.
Secured and managed Ghostbusters: The Video Game's ads, including Playstation magazine.
Managed Ghostbusters: The Video Game's presence at Comic-Con. This included securing the booth, game stations, promotional items, street teams, Stay Puft Marshmallow Man, and replica of the Ecto-1 car.
Managed and executed all marketing and design for the home entertainment release of Paramount's Footloose (2011).
Managed and executed all marketing and design for the home entertainment release of Paramount's Mission Impossible: Ghost Protocol.
Managed all American Idol marketing, decks, product designs, sell sheets, and series information for licensees, and presented brand at trade events, including Licensing Show.
Managed all FremantleMedia brands' marketing and sell sheets for trade shows and other events.
Managed and launched digital marketing for Disney Nature's Chimpanzee. This includes the homepage takeover on Disney.com. The promotion included ticket information, images, store, video clips, games, charity details, and a link to the official site.
Managed and executed the FOX Super Perks sweepstakes for the Hell's Kitchen TV series. Grand prize winner received a trip to Los Angeles to see a live taping of the show, and an assortment of Hell's Kitchen products.
Developed, managed and launched the Rebecca Bonbo website - featuring celebrity spokesperson Jennette McCurdy. The website included the store, games, videos and brand story.
Developed and launched the Stardoll live online chat with Rebecca Bonbon celebrity spokesperson, Jennette McCurdy.
Managed all activations and brand requirements related to the celebrity spokesperson for the Rebecca Bonbon fashion line. Talent obligations included ads, appearances, digital marketing, promotions and online chats.