Managed the Elvis Presley brand and licensing, and designed a brand deck covering the history, positioning, demographics, statistics, licensed products, and additional information. Pictured is the Elvis brand deck that I created.
Oversaw Elvis Week promotions. The weeklong events included special guest appearances, concerts, panels, tribute contests, 5K race, candlelight vigil, and more. Pictured is the Presley family gathered in front of Graceland for the celebration - the link takes you to the recap video.
Managed the Marilyn Monroe brand's license and consumer marketing. Oversaw the line of licensed products and online presence. The link goes to the website I managed and updated.
Developed and managed all Integrated and Synergy Marketing for "Brave" Partnering with Disney's magazine, "Brave" received the front and back covers, print ads, and editorial content. Pictured is the Disney Newsreel magazine featuring Brave that was released.
Developed and oversaw Integrated Marketing Promotions for Disney Pixar's "Brave". Marketing for the "Brave Adventure Sweepstakes" grand prize vacation to Scotland included online, TV, mobile, and promotions with Radio Disney, Disney Store, Disneyland, and Walt Disney World. Pictured is one of the digital ads created.
Managed PR, marketing, and celebrity collaboration for Revlon's new nail polish line with Kylie Jenner. Pictured is one of the advertisements created.
Developed and executed marketing collateral and front of house materials. These included posters, playbills, evergreen programs, one-sheets, tote bags, and ads for the 2017 art biennial. I also collaborated with visual artist Barbara Kruger on the P17 branding. Pictured is the final program book I managed and was released for the biennial.
Oversaw marketing for Performa's 2017 events. Artists Jason Moran and Julie Mehretu gave audiences a stunning concert performance at Harlem Parish on November 16, 2017 (image by Paula Court). Link takes you to a social media highlight reel I created.
Developed and managed all website and social media content - including three-week calendar, images, videos, and promotions. I provided frequent updates and collaborated with visual artist Barbara Kruger on the P17 branding. Link takes you to the website I developed for the biennial.
Managed and executed Ghostbusters brand and video game brand marketing - including design of a new logo, packaging, website, game trailers, partnerships, print ads, TV commercials, retail marketing, outdoor marketing, and events. The updated Ghostbusters logo and final product packaging are pictured.
Secured and managed Ghostbusters: The Video Game's ads, including Playstation magazine. Pictured is the Playstation magazine print ad I worked on for the video game launch.
Managed Ghostbusters: The Video Game's presence at Comic-Con. This included securing the booth, game stations, promotional items, street teams, Stay Puft Marshmallow Man, and replica of the Ecto-1 car. Pictured is a photo taken from the Vivendi Games booth at Comic-Con.
Managed and executed all marketing and design for the home entertainment release of Paramount's Footloose (2011). Pictured is the final packaging I worked on for the release.
Managed and executed all marketing and design for the home entertainment release of Paramount's Mission Impossible: Ghost Protocol. Pictured is the final packaging I worked on for the release.
Managed all American Idol marketing, decks, product designs, sell sheets, and series information for licensees. Presented all brands at several trade events, including Licensing Show. Pictured is one of the sales brochures I developed for American Idol.
Managed all FremantleMedia brands' marketing and sell sheets for trade shows and other events. A one-sheet I developed for all of the FME brands is pictured.
Managed and launched digital marketing for Disney Nature's Chimpanzee. This includes the homepage takeover on Disney.com. The promotion included ticket information, images, store, video clips, games, charity details, and a link to the official site. Pictured is the homepage takeover I worked on for The Chimpanzee movie launch.
Managed and executed the FOX Super Perks sweepstakes for the Hell's Kitchen TV series. Grand prize winner received a trip to Los Angeles to see a live taping of the show, and an assortment of Hell's Kitchen products. The Fox Studios website page for the contest I developed and managed with Fox is pictured.
Developed and launched the Rebecca Bonbon website featuring celebrity spokesperson Jennette McCurdy. The website included a store, games, videos and the brand's story. The final homepage of Rebecca Bonbon's website is pictured.
Managed all marketing activations and branding related to the celebrity spokesperson for the Rebecca Bonbon fashion line. The talent spokesperson's obligations included photo shoots, live/online appearances, digital marketing, promotions and more. Link takes you to a behind-the scenes of the photo shoot that I planned and oversaw. I worked closely with the photographer, talent and support team to have a successful and fun shoot.
Developed and launched the Stardoll live online chat with Rebecca Bonbon celebrity spokesperson, Jennette McCurdy. Link features a video of Jennette's live chat that I managed for the launch.