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Brand Management & Licensing
Brand Management & Licensing

Managed the Marilyn Monroe brand's license and consumer marketing. Oversaw the line of licensed products and online presence.

Brand Management & Licensing
Brand Management & Licensing

Managed the Elvis Presley brand and licensing, and designed a brand deck covering history, positioning, demographics, statistics, licensed products, and additional information about Elvis Presley

Celebrity Partnership & Events
Celebrity Partnership & Events

Managed PR, marketing, and celebrity collaboration for Revlon's new nail polish line with Kylie Jenner.

Partnership Marketing
Partnership Marketing

Developed and managed all Integrated and Synergy Marketing for "Brave" Partnering with Disney's magazine, "Brave" received the front and back covers, print ads, and editorial content.

Cross-Promotions & Sweepstakes
Cross-Promotions & Sweepstakes

Developed and oversaw Integrated Marketing Promotions for Disney Pixar's "Brave". Marketing for the "Brave Adventure Sweepstakes" grand prize vacation to Scotland included online, TV, mobile, and promotions with Radio Disney, Disney Store, Disneyland, and Walt Disney World.

Promotions & Consumer Events
Promotions & Consumer Events

Oversaw Elvis Week promotions. The weeklong events included special guest appearances, concerts, 5K race, panel discussions, dances, tribute artist contests, candlelight vigil, and more. Pictured is the Presley family gathered in front of Graceland for the celebration.

Brand Marketing & Print Ads
Brand Marketing & Print Ads

Developed and executed marketing collateral and front of house materials - including posters, playbills, evergreen programs, one-sheets, tote bags, and advertisments for the 2017 art biennial. Collaborated with visual artist Barbara Kruger on the P17 branding.

Jason Moran x Julie Mehretu for P17
Jason Moran x Julie Mehretu for P17

Oversaw marketing for Performa's 2017 events. Artists Jason Moran and Julie Mehretu gave audiences a stunning concert performance at Harlem Parish on November 16, 2017. (image by Paula Court)

Website & Social Media
Website & Social Media

Developed and managed all website and social media content - including 3-week calendar, images, videos, promotions, and provided frequent updates. Collaborated with visual artist Barbara Kruger on the P17 branding.

Product Packaging & Branding
Product Packaging & Branding

Managed and executed Ghostbusters brand and video game brand marketing - including design of a new logo, packaging, website, game trailers, partnerships, print ads, TV commercials, retail marketing, outdoor marketing, and events.

Brand Marketing & Print Advertising
Brand Marketing & Print Advertising

Secured and managed Ghostbusters: The Video Game's ads, including Playstation magazine.

Promotions & Consumer Events
Promotions & Consumer Events

Managed Ghostbusters: The Video Game's presence at Comic-Con. This included securing the booth, game stations, promotional items, street teams, Stay Puft Marshmallow Man, and replica of the Ecto-1 car.

Product Design & Branding
Product Design & Branding

Managed and executed all marketing and design for the home entertainment release of Paramount's Footloose (2011).

Product Design & Branding
Product Design & Branding

Managed and executed all marketing and design for the home entertainment release of Paramount's Mission Impossible: Ghost Protocol.

Sales Collateral & Licensing
Sales Collateral & Licensing

Managed all American Idol marketing, decks, product designs, sell sheets, and series information for licensees, and presented brand at trade events, including Licensing Show.

Sales Collateral & Licensing
Sales Collateral & Licensing

Managed all FremantleMedia brands' marketing and sell sheets for trade shows and other events.

Digital Promotions
Digital Promotions

Managed and launched digital marketing for Disney Nature's Chimpanzee. This includes the homepage takeover on Disney.com. The promotion included ticket information, images, store, video clips, games, charity details, and a link to the official site.

Cross-Promotions & Sweepstakes
Cross-Promotions & Sweepstakes

Managed and executed the FOX Super Perks sweepstakes for the Hell's Kitchen TV series. Grand prize winner received a trip to Los Angeles to see a live taping of the show, and an assortment of Hell's Kitchen products.

Website & Social Media
Website & Social Media

Developed, managed and launched the Rebecca Bonbo website - featuring celebrity spokesperson Jennette McCurdy. The website included the store, games, videos and brand story.

Promotions & Online Chat
Promotions & Online Chat

Developed and launched the Stardoll live online chat with Rebecca Bonbon celebrity spokesperson, Jennette McCurdy.

Celebrity Spokesperson
Celebrity Spokesperson

Managed all activations and brand requirements related to the celebrity spokesperson for the Rebecca Bonbon fashion line. Talent obligations included ads, appearances, digital marketing, promotions and online chats.